The Alter Ego Italy Scalp Ego Densifying Shampoo is a gentle cleansing shampoo that removes impurities from both the hair and the scalp. This daily-use shampoo helps to strengthen hair and restore its natural shine levels. The Alter Ego Italy Scalp Ego Densifying Shampoo is formulated with fermented Oats that provide the scalp with soothing and balancing properties to the scalp microbiota, while chlorella vulgaris microalgae and white lupin add scalp strengthening properties at the root of the hair which adds volume and thickness to the shaft.