ABOUT US

Welcome to Overstock Beauty Supply (OBS), your SoCal source for luxury hair care without the luxury price tag. We’re here to help you OBSess for Less with top-tier shampoos, conditioners, styling products, and professional color—all at prices that make salon-quality beauty accessible to everyone.

Our roots run deep along the California coast, and so does our business. We carefully source products directly from salons and distributors from San Diego through Newport Beach and up to Los Angeles, giving high-end hair care a second chance to shine. These are the same professional and luxury brands you’d find at salons, but at prices that make treating yourself totally guilt-free.

Meet The OBS Team: Dan, Laney, and Jenn. Born and raised in San Diego, we’ve always had a passion for beauty, the beach, and our local community. Now, we’re raising our families on the same sunny shores we grew up on, and our love for this coastal lifestyle inspires everything we do. From sustainable practices to sourcing authentic products, we’re committed to delivering the best in luxury hair care while staying true to our roots.

From our headquarters in Oceanside, California, we’re proud to blend coastal inspiration with authentic, professional-grade products you can trust. With Overstock Beauty Supply, you’ll enjoy quality, affordability, and sustainability—all backed by a team dedicated to making luxury hair care attainable for everyone.