Alter Ego
Alter Ego is a high-quality, professional hair care brand that blends innovative technology with the finest ingredients. Known for its Italian craftsmanship, Alter Ego offers a wide range of products that address various hair concerns, from deep repair and hydration to color protection and styling. Designed for both professionals and at-home use, Alter Ego provides salon-grade results, ensuring your hair stays healthy, vibrant, and beautiful.

Alter Ego Silver Maintain Shampoo 10.14 oz

Alter Ego Techno Fruit Color Permanent Hair Coloring Cream 3.38 oz

Alter Ego Fast Color 10 Permanent Hair Coloring Cream 3.38 oz

Alter Ego ChromEgo Color Care Color Protection Shampoo 10.14

Alter Ego ChromEgo Color Care Color Protection Mask 10.14 oz

Free shipping
Spend $200 or more and enjoy free standard shipping within the U.S. (up to $14.95). No code necessary—it’s applied automatically at checkout. Stock up on your favorites and save more with every order!

Alter Ego ChromEgo Color Care Color Protection Conditioner 6.76 oz

ALTEREGO Passion Colormask Beige 8.45 oz

Alterego Arganikare Tropical Splash It Conditioner 5.07 oz

ALTEREGO Passion Colormask Mirtillo 8.45 oz

Alter Ego ChromEgo Silver Maintain Anti-Yellow Conditioner 32.1 oz

Alter Ego CureGo Filler Mask 10.14 oz

Alter Ego CureGo Curly Shampoo 10.14 oz

Alter Ego ChromEgo Anti-Red Conditioner 32.1 oz

Alter Ego ChromEgo Anti-Red Shampoo 10.14 oz