Enjoy 7 levels of lift with Alfaparf Milano BB Bleach Easy Lift. This innovative Blonde & Brunette Bleaching System is perfect for obtaining precise personalized results while being kind to hair due to the exclusive protection booster Bi-Bond Complex. Bi-Bond Complex is enhanced with Biomimetic Quarternized Keratin, an innovative boost of protection for the hair that repairs and reconstructs natural fibers.What it does: BB Bleach Easy Lift 7 is a blue-colored powder that helps fight melanin residue to avoid unwanted underlying pigmentation. The formula contains Marula Oil, which is rich in fatty acids and antioxidants to moisturize and nourish the hair.What else you need to know: Perfectly lightened, protected hair with 7 levels of lift.