Hydration OBSessed
Quench your hair’s thirst with our Hydration OBSessed collection—because dry, brittle strands are so last season. This lineup is all about delivering deep, lasting moisture to revive parched hair and restore silky softness.
Packed with nourishing oils, rich butters, and moisture-locking ingredients, these products drench your hair in hydration from root to tip, leaving it smooth, glossy, and full of life.
Say goodbye to dry—because hydrated hair is happy hair.

AG Curl Revive Hydrating Shampoo Curl 10 oz

Ag Curl Thrive Hydrating Conditioner 6 oz

Enjoy Hydrating Conditioner 10.1 oz

Alfaparf Cioccolato Lozione Hydrating Hair Lotion 12 pack 0.51 oz

PAUL MIITCHELL Sun Recovery Hydrating Shampoo 8.5 oz

Free shipping
Spend $200 or more and enjoy free standard shipping within the U.S. (up to $14.95). No code necessary—it’s applied automatically at checkout. Stock up on your favorites and save more with every order!

PAUL MITCHELL Neon Sugar Rinse Detangle Hydrate Conditioner 10.14 oz

BILLY JEALOUSY Hydrating Mist Stubble Softner 4 oz


PHYTOSPECIFIC Optimal Hydration Milk 5.07 oz

Authentic Beauty Concept Hydrate Cleanser 33.8 oz

Pure NV Hydrating Shampoo 8.5 fl oz


Rene Furterer KARITE Hydrating Shine Shampoo 5.0 oz

REF Intense Hydrate Masque 2.02 oz

REF Intense Hydrate Masque 6.76 oz