L'Oréal Professionnel Majirel Permanent Hair Dye is a long-lasting hair color solution. This permanent hair dye has a cream formula and is available in a wide range of colors thus requiring little to no mixing to obtain the desired shade. From natural to cooler and warmer tones, there is a perfect shade for every client. Moreover, this product provides unlimited creativity and offers optimal coverage. It can lift the hair up to three levels and cover 100% of white hair, depending on the chosen developer. It is also important to mention the floral, fresh, and light fragrance that provides a pleasant coloring experience.