Perfectly balanced to reflect naturally occurring tonal value and deliver maximum gray coverage at any level. What it does: Permanent color formulated with innovative micro-emulsified nano-pigments able to deeply penetrate into the keratin cavity, bind to the fibers of the hair and the color will be more uniform, bright and durable. The low content of ammonia and Hydrolyzed Wheat Proteins provide protection, hydration and healthy hair. What else you need to know: AQUAR&LY is the full expression of creativity, the intrinsic value of the handicraft product blended with the most advanced technology, the uniqueness of customized color.