An intensive treatment for color-treated hair. The Alter Ego Italy ChromEgo Color Care Color Protection Mask deeply nourishes the hair fiber, preventing color from fading. The richly-textured cream, enriched with Goji Berries, smooths the hair cuticle, creating softness and shine. The Alter Ego Italy ChromEgo Color Care Color Protection Mask is also formulated with Shea Butter, Sunflower Seed Oil, and Veneto Walnut to provide the hair with much-needed nourishment and protection against the sun's harmful rays. UV rays dull hair color by breaking down the chemical bonds in the hair's pigments, leading to a loss of vibrancy and richness in the hair's hue.