Reinvent your appointment book with Rusk in 10 permanent creme color! This new hair color line offers 100% total grey coverage and rich, dimensional color with superior shine and condition that lasts - IN HALF THE TIME! With just ten minutes processing time, it is perfect for clients on-the-go, as a touch-up service, or a suggested add-on service. Especially today, Rusk in 10 is the perfect way to continue coloring clients who might be cautious about spending too much time in your chair, or clients who would otherwise resort to at-home color. It strengthens and protects the hair throughout the coloring process, has advanced micro pigments for natural looking tones and can be used on all hair types.