ColorProof ClearItUp Detox Shampoo is a 100% vegan next-generation super-charged detoxifier is the ultimate rehab for color-treated hair. Special ingredients, including baking soda and Vitamins C and E, very gently cleanse and deodorize hair while removing dulling build-up, but without stripping color. Leaves hair feeling amazingly clean, soft, touchable and weightless, unlike any clarifying shampoo you've ever used and all without the use of sulfates, salts or gluten. Unleash your shiniest, most vibrant color ever.